Creative Director
I’ve spent over 20 years as an award-winning creative director for top global agency networks including FCB, McCann, and the agency I founded, Lowe Bull Truth (MullenLowe) in Durban, South Africa.
I enjoy managing, motivating and supporting creative or content teams and creating an environment for them to excel in.
I was brought in by McCann in Nairobi, Kenya with a mandate to stabilise their Nestle Africa business and improve the agency’s creative output. The Nestle business covered 21 equatorial African countries and working closely with the client’s European strategic team, I managed to achieve the agency’s objectives in less than twelve months.
Having successfully launched my own agency in South Africa, I have experience in managing and overseeing most agency resources, systems and operations including pitching for and securing new business.
I’ve included a few samples of my work as an advertising creative director and copywriter below.
I worked on this print ad as a Creative Director at FCB Durban, South Africa. Trellidor security gates, ‘The crime barrier’, Winner of statues at the London International and New York Festival advertising awards.
I wrote this ad when I was Creative Director at the agency I founded in South Africa, Lowe Bull Truth. Printed toilet paper also has a story to tell…
A spec TV ad for a global brand I worked on as Creative Director at my agency, Lowe Bull Truth in South Africa. See if you can work out who the client is before the end.
I worked on this print ad as Creative Director at my agency in South Africa, Lowe Bull Truth. Amazing what a great stock shot and a logo can do. Finalist at Cannes Lions.
A TV ad I worked on as Creative Director and art directed the shoot while at my agency, Lowe Bull Truth, in South Africa. Even an ad for a washing powder should have an idea that engages with its audience and builds lasting relationships with the brand.
A radio ad I worked on as Creative Director at my agency Lowe Bull Truth in South Africa. It has no voice-over and only uses sound effects to tell the story. Pure ‘theatre of the mind’. Finalist at Cannes Lions.
I was joint Creative Director on this TV ad for my client Wonderbra at the agency I founded, Lowe Bull Truth, in Durban, South Africa.
