Content design and writing for digital media

Having spent a sizeable portion of my career writing copy and art-directing for traditional media, I’ve focused for the last decade on gaining experience in the digital world.

For years I’ve worked alongside some of the industries top digital experts and online marketing specialists, which has enabled me to acquire a range of skills including:

  • information architecture, navigation design and taxonomy, user research

  • content design and strategy, digital SEO/UX copywriting and content creation

  • page building and working with content management systems (CMS)

I’m a member of the Interaction Design Foundation (IxDF) and ProCopywriters network (PCN). I’ve attended numerous Master Classes at the IxDF, content design courses and an advanced content design workshop at Content Design London

Below are just a few examples of digital projects I’ve worked on.

I assisted the in-house copy and design team at Anthony Nolan with their donor recruitment advertising campaign. The campaign included included digital copywriting for the the landing page and social media ads. I also worked on updating their TV ad for the campaign.

I worked as a senior digital copywriter and content designer at City & Guilds as part of a specialist in-house digital team. The work included their Group and International websites, and the ‘Apprenticeships’ and ‘TechBac’ subsites. I was also involved in the creative direction for the ‘Apprenticeship’ subsite.

 I was brought in to set up the email copywriting resource at Marie Curie which inculded the development of email briefing systems. These are some of the emails I wrote for Marie Curie supporter journeys, UK treks and the Sir Ranulph campaign.

Fundraising off the ground

My thank you card from the wonderful content, design, digital and brand team at Marie Curie.

This freelance project was for founder brothers Casey and Thaddeus Parsons in London. Casey is a film editor and Thaddeus is a senior strategic and UX designer, who is currently Head of Service Design at SPARCK. I re-wrote all the copy for their creative opportunities website, Eye the Prize, including the development of its TOV. I also wrote their PR releases,YouTube video, Facebook campaign and emails.

Digital SEO copywriting for a wide range of websites including web pages, blogs, and infographics.