I’m a great believer in strategy.

Great communication strategies often produce great work and impressive results.

I’ve developed my strategic writing skills working with top agency strategists at global network agencies including Ogilvy & Mather, FCB, McCann, and LoweBull (MullenLowe).

I’ve also worked directly with clients’ strategic marketing teams on campaigns for a range of global brands for Nestle and Unilever. I can assist with the development and writing of communication strategies for small to medium size businesses.

And for larger corporates I’m well acquainted with strategic processes and models. I can help with the writing of the creative brief and a creative execution that’s on strategy.

I’ve included a few strategic case histories that I’ve worked on below.